Viewings Direct, the online viewing booking service has just announced a change in its pricing structure. From June, the company is to switch from its ‘payment on results’ pricing model to a fixed monthly fee per development.
Explains Viewings Direct, Managing Director, Nicola Goldsmith, “We listened to feedback from our clients, examined the rise in viewing statistics and did some web research. A fixed fee per development makes budgeting easier and means house builders and property agents can benefit from the increasing number of viewings being booked online, without any increase in cost.”
Many national and regional new homes companies are seeing the benefits of converting web enquiries straight to viewings. The majority of buyers start their property search on the web and if there is the facility to book a viewing online, they can do it, right there and then, the moment they see a property or development they are interested in. The increased sales potential is enormous: one national house builder achieved 30 booked viewings and two sales in a month from one development alone.
Nicola continued, " We are very excited at our progress and with this bold new pricing decision, we expect a busy few months ahead. We are finding that more and more companies are in the process of redeveloping their websites, which is an ideal time to start using Viewings Direct. Key to digital marketing success is the ability to convert web enquiries to sales and getting visitors to site is the most important step. No website can afford to be without an online booking system in the future. Like most goods and services that can be booked online, buyers will expect to be able to book viewings.”
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