New major client sign ups, a new image and website and viewings up over 100% in February - that's the success story of Viewings Direct, launched just a year ago by former Persimmon Wessex MD Nicola Goldsmith and which is now going from strength to strength!
Already hundreds of viewings are being booked online as buyers enjoy the convenience of booking appointments to view at a time and date to suit them. And with Spring fast approaching, the number of viewings booked online is is set to rise even further, giving new homes companies even more opportunties for sale.
Major new homes companies including Bloor, Kier, Countryside and Cruden in Scotland, as well as many other regional new homes companies are getting confirmed viewings appointments booked direct from their websites, as well as from the Smart New Homes property portal.
Nicola Goldsmith, founder of Viewings Direct, adds, "Viewing statistics show that 60% of viewings are consistently booked out of hours when sales offices are closed. These buyers may not have visited the developments had they had to rely on phone calls and emails to arrange appointments to view. One client generated 30 viewings last month from one development alone! We are very excited at our progress. There are no set-up or licence fees and what our clients like is that they only pay for results, a very modest fee each time a viewing is booked. And the system is fully web-enabled and automated, notifying buyers and sales staff the moment a viewing is booked. A text reminder ensures that buyers don't forget."
The New Year has seen some improvements to the service, a new image and brand new website. The look and functionality of the online calendar and booking form has been improved and a new 'Frequently Asked Questions' website section deals with any questions that may arise. A further benefit is that the online viewing button can also be used in email marketing campaigns, giving house builders a more tangible measure of campaign success rather than just hits and clicks.
Adds Nicola, "The battle for sales this Spring will be highly competitive and the key battleground will certainly be online. The majority of buyers start their property search on the web so giving them the ability to book viewings online can only boost sales success. Companies looking to improve their online marketing performance can be up and running with Viewings Direct within a week. With Viewings Direct right at the front end of the digital online leads collection process, no developer website should be without it."
2012