03 September 2010
Michele Rose, Sales Director for Bloor Homes, one of the UK's largest privately owned house builders, comments: "Viewings Direct has been operating with great success on our company website for almost a year now. We are getting a steady stream of viewings booked direct from our website and can report specific sales from buyers who have booked viewings online. Buyers love the convenience of being able to book an appointment to view whenever it suits them, even when we are closed.
Indeed, over 60% of buyers book viewings outside normal working hours and at weekends, with Thursdays being a particularly busy day for booking appointments. Our website is an integral part of our total marketing effort and the more effective and complete it can be in all respects, the better. Viewings Direct is a cost-effective enhancement to our online proposition and is delivering results. At the same time we are capturing vital customer data for our ongoing marketing initiatives." Michele Rose, Sales Director, Bloor Homes South West
2012