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Viewings Direct is celebrating an impressive first month performance on behalf of its newest client North West-based Morris Homes.

The fast growing online viewing booking service landed more than 60 viewings for the Morris new website within the first month.

Says Viewings Direct founder and former Persimmon regional MD Nicola Goldsmith “ We are delighted with the start we have achieved for Morris Homes and there is no doubt that Viewings Direct really can make an impact on website performance. Early feedback indicates that the viewings have already resulted in sales.”

Morris Homes decided to incorporate the Viewings Direct online booking service with the launch of their new website. Explained Nicola, “All Morris Homes had to do was say ' yes'. We did the rest. We set up the online diaries on their behalf and liaised with the web team who added the viewing buttons onto the new website. It really is that simple. We also inform the sales team every time a viewing is booked. This added service is available for clients who do not have computers in the sales offices.”

Good news too for Morris Homes who advertise on Smart New Homes. Viewings Direct is an integration partner with Smart New Homes who offer the viewings service on their web portal at no extra charge.

Added Nicola, “We are sure that following this latest success with Morris Homes, more new homes companies will want us to help them with their online sales performance in the busy new homes Spring selling season ahead. With Viewings Direct right at the front end of the digital online leads collection process, no property website should be without it. Buyers really do want to be able to book viewings online and from just £10 per month per development to use the service, this has to be the most cost-effective sales tool available.”

Viewings Direct, the online viewing booking service has just announced a change in its pricing structure.  From June, the company is to switch from its ‘payment on results’ pricing model to a fixed monthly fee per development.

Explains Viewings Direct, Managing Director, Nicola Goldsmith, “We listened to feedback from our clients, examined the rise in viewing statistics and did some web research. A fixed fee per development makes budgeting easier and means house builders and property agents can benefit from the increasing number of viewings being booked online, without any increase in cost.”

Many national and regional new homes companies are seeing the benefits of converting web enquiries straight to viewings. The majority of buyers start their property search on the web and if there is the facility to book a viewing online, they can do it, right there and then, the moment they see a property or development they are interested in. The increased sales potential is enormous: one national house builder achieved 30 booked viewings and two sales in a month from one development alone.

Nicola continued, " We are very excited at our progress and with this bold new pricing decision, we expect a busy few months ahead.  We are finding that more and more companies are in the process of redeveloping their websites, which is an ideal time to start using Viewings Direct. Key to digital marketing success is the ability to convert web enquiries to sales and getting visitors to site is the most important step.  No website can afford to be without an online booking system in the future. Like most goods and services that can be booked online, buyers will expect to be able to book viewings.”

New major client sign ups, a new image and website and viewings up over 100% in February - that's the success story of Viewings Direct, launched just a year ago by former Persimmon Wessex MD Nicola Goldsmith and which is now going from strength to strength!

Already hundreds of viewings are being booked online as buyers enjoy the convenience of booking appointments to view at a time and date to suit them. And with Spring fast approaching, the number of viewings booked online is is set to rise even further, giving new homes companies even more opportunties for sale.

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Edinburgh-based Cruden Homes East and Queensberry Properties are the latest new homes companies to use Viewings Direct, the online viewing booking system for their buyers. Now buyers can book appointments to view their developments 24/7, even when sales offices are closed.